Page 42 - ShowSight - February 2020

A MESSAGE FROM THE PUBLISHER
Dear Friends,
The show year is now in full swing. This is the time when puppies often make their first appearance in the ring, new specials are brought out and last year’s stars are looking to build on their previous accomplishments. Everyone has “big dreams” for the future at this time of year. Of course, we all want to win. But in order to achieve this goal, it is important to have each of the following in place.
1. A Great Quality Dog
2. A Handler the Dog loves to be with and show for. (This can be an Owner-Handler, Breeder/Owner-Handler or a Hired Professional Handler.)
3. An Advertising Strategy
4. Someone who’s willing to pay for items 1, 2 and 3.
In some cases, one person is in charge of each of these things. At other times, multiple people play a role in a dog’s show career. Nevertheless, these four items are essential for success in the sport.
SHOWSIGHT is here to help you with Numbers 3, 6 and 9. (I know, I told you about Number 3, but Num- bers 6 and 9 are yours to discover. If you already knew the magnificence of 3, 6 and 9, then you would have the key to unlock the secrets of the universe!) Numbers 6 and 9 are the things we all have yet to discover—things we may never discover. However, it is the search for their discovery that is the fun part of showing dogs and what’s good for our sport. The search for these secrets keeps us coming back to shows weekend after weekend, month after month, year after year.
By now, I’m sure that you’ve noticed all the changes we’ve been making at SHOWSIGHT in 2019. Recently, we introduced email distribution which has raised views on all pages by over 500%, added more meaningful editorial and launched ShowSight Express, the sports newest and exciting ad site.
Now we can publicize your current wins and latest news within 24 hours of your ad copy submission at very affordable rates.
To our talented staff, we’ve added experienced individuals who possess specific skill sets that provide our clients with the best value for every dollar spent. (And let’s not forget about giving thousands of readers a pub- lication they enjoy reading each and every month!) Our print publication is mailed to all AKC judges, many CKC judges and quite a few international judges. Also, delivered to many parent clubs and show nationwide, week in and week out.
SHOWSIGHT EXPRESS is emailed to 35,000+ people (all AKC judges, many CKC & FCI judges, owners and breeders of top 25 ranked dogs, breed club members, plus shared to over 100,000 followers of SHOWSIGHT on social media).
And we’re nowhere near finished with our developments for the year!
We are continuing to grow our family because this is the only way that we will be able to give you much more of what you want. And isn’t that what it’s all about? Providing you with what you’ve been asking for? We want to be able to provide you with everything you need to achieve your goals in the sport. Your dog is a “Perfect 10” and we want to help you spread this message throughout the universe.
Thank you for reading and make it a wonderful day!
40 • ShowSight Magazine, February 2020
Always best,
AJ ARAPOVIC, OWNER & PUBLISHER
SHOWSIGHT
THE DOG SHOW MAGAZINE EST 1992