Page 42 - ShowSight - September 2020

A MESSAGE FROM THE PUBLISHER
THE SECRETS OF THE UNIVERSE
Dear Friends,
Parts of this message will sound familiar to you, and that’s because I wrote something very similar last year in our May 2019 edition.
Thanks to Superintendents, Show Clubs, AKC, exhibitors & judges, the 2020 show year is now in full-swing.
This is the time when puppies often make their first appearance in the ring, new specials are brought out and this year’s stars are looking to build on their previous accomplishments, finish the year on top, and be considered as a top contender to win the AKC National Championship and Westminster. Everyone has “big dreams” for the future at this time of year.
Of course, we all want to win. But in order to achieve this goal, it is important to have each of the following in place:
1. A Great Quality Dog
2. A Handler the Dog loves to be with and show for. (This can be an Owner-Handler, Breeder/Owner- Handler or a Hired Professional Handler.)
3. An Advertising Strategy
4. Someone who’s willing to pay for Items 1, 2 and 3.
In some cases, one person is in charge of each of these things. At other times, multiple people play a role in a dog’s
show career. Nevertheless, these four items are essential for success in the sport.
ShowSight is here to help you with Numbers 3, 6 and 9. (I know, I told you about Number 3, but Numbers 6 and
9 are yours to discover. If you already knew the magnificence of 3, 6 and 9, then you would have the key to unlock the secrets of the universe!) Numbers 6 and 9 are the things we all have yet to discover—things we may never discover. However, it is the search for their discovery that is the fun part of showing dogs and what’s good for our sport. The search for these secrets keeps us coming back to shows weekend after weekend, month after month, year after year.
This year has not been easy for any of us due to COVID-19 and, by now, I’m sure you’ve noticed that we have published and delivered copies of ShowSight to our clients, subscribers, and judges every single month. The time that we have usually invested being at shows we’ve invested wisely into helping clubs get their show back or figure out how to get it done, and we’ve helped many in need. (We’ve also been making improvements on ourselves here at ShowSight before the shows got back into full swing.)
You will notice quite a bit of positive changes here at ShowSight Monthly over the next few months.
Recently, we started using more luxurious paper and have added more meaningful editorial, including publishing 40 to 60 interviews with the sport’s most active breeders, handlers and judges—which has never been done by us or any other dog show publication. In addition, we are very close to launching our new website that will be a content driven website. More website details coming soon...
To our talented staff, we’ve added experienced individuals who possess specific skillsets that provide our clients with the best value for every dollar spent. (And let’s not forget about giving thousands of our readers a publication they enjoy reading each and every month!) Our print publication is mailed to all AKC judges, many CKC judges, and quite a few International judges. ShowSight is also delivered to many parent clubs and show sites nationwide, week in and week out. And while I am talking about magazine distribution, I would like to thank all of our amazing distributors who make sure that our magazine is seen at shows every single week throughout the country and at the largest shows in Canada.
We’re nowhere near finished with our developments! While we will be making a few more changes to our print magazine, we’ll be making some BIG digital changes as well. These will be announced very soon, so please stay tuned. We are continuing to grow our family because this is the only way that we will be able to give you much more of what you want. And isn’t that what it’s all about? Providing you with what you’ve been asking for? We want to be able to provide you with everything that you need to achieve your goals in the sport. Your dog is a “Perfect 10” and we want
to help you spread this message throughout the universe.
Thank you for reading and make it a wonderful day!
AJ ARAPOVIC, OWNER & PUBLISHER
THE DOG SHOW MAGAZINE
40 | SHOWSIGHT MAGAZINE, SEPTEMBER 2020
Est 1992